From the wonderful spanish Island Menorca to the global fashion stage, we are happy to welcome Pretty Ballerinas at WHITE Communications and are thrilled to introduce this magnificent heritage brand to you.⁠
Pretty Ballerinas is a family-owned business that produce hand crafted shoes since 1918. Once made for locals, Pretty Ballerinas are now capturing the hearts of the fashion lovers worldwide. Besides their firm commitment to high-quality craftsmanship, their styles also impress with their timeless yet playful elegance. From classics to reimagined designs, you can discover shoes that have already been embraced by supermodels, actresses, and world-famous pop stars.

We are pleased to welcome multinational renowned drinks brands to the agency’s portfolio, with Robert Mondavi Winery, High West Whiskey, Casa Noble Tequila, The Prisoner Wine Company and Luxury Brands including Schrader Cellars and Double Diamond.⁠

Celebrating 50 years of PEPE JEANS London! What began as a humble denim stand on Portobello Road has evolved into one of the world’s foremost denim brands. Teaming up with Lila Moss, PEPE JEANS pays homage to two London icons, while highlighting the vibrant life of the city, a theme that this collection beautifully captures.

The third restaurant of the BIG SQUADRA House is opening it’s doors in the beautiful city of Hamburg. EDMONDO has found its home in the former cash hall of a bank dating back to 1897. This exquisite selection is reflected throughout the entire ambiance of the establishment, transforming EDMONDO into a truly special place to savor the culinary delights of Italy. The in-house design team, Studio Kiki, has once again delivered outstanding work. Amidst custom-made chandeliers, plush green seats, and a shelf elegantly filled with over 2000 vintage bottles, one can discover small design highlights at every dining spot. It’s almost as if EDMONDO is a museum where food and interior artfully merge, transporting the senses to a different world.

A brand of singular charm and authenticity. With roots deeply embedded in Greek heritage, KORRES stands out for sourcing exclusively from local farmers, upholding social, economic, and ecological values. Renowned in the beauty world for its commitment to fairness and clean skincare, KORRES has taken the industry by storm, redefining the standards of true beauty.

Stepping into COCODRILLO in Berlin, the second establishment of the BIG SQUADRA you’ll be greeted with a 1960s vibe, sprinkled with a hint of Space Age. Much like in Munich, here you can expect authentic Italian cuisine and a charming ambiance. The collaboration with 180 small producers ensures that the best of Italy graces your plates while guaranteeing a responsible supply chain. In fact, BIG SQUADRA was the first hospitality group to receive the B-CORP certification back in 2018. Additionally, the restaurant operates on 100% green energy, and the origin of its products is entirely transparent. For instance, the Mozzarella di Bufala comes from Salvatore Corso, and the Parmigiano Reggiano DOP hails from the Gennari family in Parma. See for yourself and pay a visit to COCODRILLO!

We proudly unveiled the new STEVE MADDEN Fall/Winter 2022 collection in the vibrant atmosphere of one of Berlin’s well known clubs – the 808.berlin. This event was graced by the presence of influencers and fashion editors, who joined us in a remarkable celebration of our diverse collection. The evening came alive with stellar live performances by the talented singers @hava@aliciaawa and @itsesthergraf, while the celebrated DJ duo @alyssa_gia_music kept the dancefloor pulsating with the perfect beats. In addition to the auditory sensations, the evening dazzled with captivating visual highlights, including a hip-hop dance performance and striking makeup looks by @chrisbaer.makeup, as well as a cornucopia of creative and trendsetting outfits. And as if that weren’t enough, we offered our guests a unique opportunity to make a lasting mark on the evening – the chance to receive a brand-new tattoo courtesy of the skilled tattoo artists @vadersdye.

As the northernmost city in Italy, it’s only fitting that a BIG SQUADRA restaurant graces this location. So, it’s no surprise that the first restaurant in Germany found its place in Munich. With a floral design that adorns the spaces and pays homage to the Milan of the 80s, GIORGIA TRATTORIA stands out not only for its interior but also for its exclusive menu. Alongside traditional dishes, you’ll find imaginative creations, all made entirely in-house with fresh ingredients sourced directly from Italy. The Italian culinary wizards of Forno-Stars curate the menu, bringing forth recipes from their childhoods and infusing the secrets of their Nonnas into every dish. Allow yourself to be enchanted and pay a visit to GIORGIA

A social media campaign gave real Hello Kitty fans the chance to win a pair of the coveted DR. MARTENS X Hello Kitty Boots before the official launch.

Key press representatives and influential figures in the world of social media gathered at Goldberg Studios in Munich for the TUMI Spring/Summer 2020 press cocktail. In this urban, cool, industrial-inspired setting, they had the perfect backdrop for engaging conversations and exchange of ideas. The relaxed after-work event offered ample opportunities for both talking and experiencing exciting elements. The vibrant and charismatic attendees, along with a sneak peek at the upcoming TUMI collection, instantly set a positive and uplifting mood for everyone present.

WHITE Communications works for FONDAZIONE CAPELLINO and is delighted to represent this exceptional client.

In line with the motto „time to shine“ WHITE Communications created a hip meeting point for the assembled fashion media during Berlin Fashion Week and presented the exclusive brands represented by WHITE to stakeholders, stylists and influencers in an exclusive setting. Despite exciting shows and numerous events, around 140 guests of the fashion world came to Soho House Berlin to celebrate the upcoming spring/summer collections of TAMARA COMOLLI, TUMI, STEVE MADDEN and EISENBERG PARIS in a stylish ambience.

Sustainability is the new luxury. Samsonite is moving with the trend and presenting a new hard shell collection by the name of Proxis™. Available in four on-trend colours, the stylish and dynamic high-performance suitcases in the Proxis™ range are designed to make travelling more convenient. The monogram or laser engraving service for personalising the luggage is just one of the highlights. The stylish travel companions are based on a patent-pending innovation called Roxkin™, a material developed by Samsonite and made at its own production plant. It’s Roxkin™ that gives the luggage pieces in the Proxis™ collection their remarkable strength, resilience and lightness. What’s more exciting is the new material ensures the suitcases always bounce back into their original shape. The quality and production standards embodied by the new collection underpin Samsonite’s commitment to a sustainable future, for instance by means of the special benefits provided by the new global customer service plan Samsonite wecare.

When the finest Belgian chocolate meets the queen of nuts, a starburst of exquisite tastes is guaranteed. Maison Macolat has combined the best of two culinary worlds – a marriage of two delectable delights that opens up a whole new cosmos for gourmets to discover: the delicate flavours of the macadamia nut surrounded by the finest Belgian chocolate. A tempting speciality that sets off an explosion of pure indulgence as soon as you bite into it. WHITE Communications is delighted to present this very special delicacy for a client from the world of culinary arts. By the way: Maison Macolat is the result of a creative idea by Julian Bunge, whose family has a long tradition of cultivating macadamia nuts in South Africa.

TV stars with style! Presenters from various TV stations, such as Rebecca Mir, Viviane Geppert, Annemarie Carpendale, Karen Webb and Ruth Moschner, are becoming ambassadors and wearing stylish shoes by STEVE MADDEN.. The symbiosis of stars and style can now be seen on television as well as on the red carpet.

WHITE wishes Happy Birthday LIU JO. The label LIU JO and Kendall Jenner were both born in 1995. They share a birthday kinship. Another reason to celebrate – for both. The fashion brand won the supermodel as the LIU JO face for its anniversary campaign. Under the campaign name #Bornin1995, the luxury label shows its anniversary pieces – a reminiscence of the iconic fashion silhouettes from 1995. WHITE Communications congratulates LIU JO and is pleased to implement a combined out-of-home campaign with digital citylight screens and classic citylight posters for the start of the year-round birthday celebration in Munich, Berlin, Düsseldorf and Stuttgart.

If someone manages the balancing act between classic and extravagant with joy & style, then it’s definitely Viktor & Rolf. The designers enjoy a great reputation for their work. To celebrate the unique union of Viktor & Rolf with the well-known SO/ Berlin Das Stue, we at WHITE invited local influencers to promote this stunning new collaboration. The animal print pyjamas were designed by Viktor & Rolf and meant to remind us of the nearby Berlin zoo. The beautiful pieces were skillfully showcased during an extensive breakfast at the hotel. The designs are inspired by the classic uniforms of a grand hotel, but with a surreal twist and homage to the adjacent zoo and show their own timeless and modern character. On that note: Be a flamingo in a flock of pigeon

Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden’s SS20 collection, which was created in cooperation with Winnie Harlow. That’s why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo’s colorful spring edition. „I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes,“ says Steve Madden. Winnie Harlow sees this season’s new designs are a tribute to her Jamaican roots: „Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage.“ She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.

Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden’s SS20 collection, which was created in cooperation with Winnie Harlow. That’s why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo’s colorful spring edition. „I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes,“ says Steve Madden. Winnie Harlow sees this season’s new designs are a tribute to her Jamaican roots: „Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage.“ She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.

We invited 12 influencer girls from the STEVE MADDEN crew to Frankfurt for a Street Style shooting and crew dinner. The influencers were divided in two groups of 6 people. Each group was styled by the stylist Lale Aktai before they went for a professional Street Style shooting with the well known influencer photographers Jeremy Möller and Jonas Kinski. They shooted the girls at famous FFM spots like the old gas station, the Eiserner Steg, Oosten, and at river Main. After the shooting all girls were invited to a nice crew dinner in the Skylounge of the Roomers Hotel FFM.

In the era of urban living, subcultures are evolving, and fashion is veering toward a more standardized look. However, the minds behind DR. MARTENS refuse to conform; they are individualists who have carved their own paths and crafted something unique—despite numerous obstacles. In this spirit, the iconic brand has launched a campaign with the fitting motto „Tough as You.“ This campaign shares the stories of DR. MARTENS wearers who have triumphed over challenges in their journeys. Initially, DR. MARTENS hosted the campaign events at its stores in Berlin, Cologne, and Düsseldorf, with plans to expand to other locations in the coming year. Each of these public events will culminate in an augmented reality experience designed by Berlin-based artist Assaf Reeb. Adding to the excitement on the DR. MARTENS stage is rapper Ebow, a testament to the fact that women can excel in the rap scene as well. WHITE, through strategic media booking, found the perfect platform for this performance by selecting „highsnobiety.com,“ a design platform tailored to style-conscious individuals, to accompany the cult brand’s campaign.

There’s music in there. For the second time, Fairmont Hotels & Resorts is cooperating with the Montreux Jazz Festival to present an exclusive artists‘ showcase. As part of the newly expanded Fairmont World Tour, a jury has selected two talents from the many up-and-coming artists from around the world who have performed at the festival. Following the festival, the musicians travelled around the world to perform at various Fairmont hotels. At the end of the tour, the two artists Jalen N’Gonda and Bobby Balzini met at Fairmont Le Montreux Palace for a big final jam session. The artists were supported by the non-profit Montreux Jazz Artists Foundation, which seeks and finds young artists. The event was accompanied by the two influencers Mirjam Jaeger and Rafael Beutel. Beutel took over the ALL – Accor Live Limitless account of our client on Facebook. Jaeger conducted an interview with the two jazz musicians, which was subsequently also published on Facebook and Instagram.

First there was a small but fine exhibition of Silhouette’s current sunglasses collection „Sun 2020“. Editors of the fashion & lifestyle press in Munich then enjoyed a lunch in „The Sky“, 50 meters above the ground, and enjoyed the impressive view of Munich and the Oktoberfest from the airy perspective. This made the collection presentation an unforgettable experience.

The Fairmont Vier Jahreszeiten hotel in Hamburg set the stage for the Fairmont Loves Film Evening. Fairmont hotels are not only grand, prestigious, and situated in the most sought-after locations; they’ve also played significant roles in numerous Hollywood blockbusters. To celebrate this cinematic connection, the hotel extended invitations to VIPs from the influencer community, actors, public figures, and esteemed guests of the hotel, all coming together to revel in an evening centered around the world of film. Amidst the enjoyment of classic cocktails from renowned blockbusters, indulging in golden popcorn and delectable treats, guests had the opportunity to explore an exhibition showcasing the rich history of the film industry. Adding the perfect musical touch to the ambiance, Berlin-based singer Eva Diamante graced the evening with her performance. Among the distinguished guests were influential figures such as Juliane Diessner and Louis Darcis, as well as actors like Ben Dahlhaus and presenter Sebastian Merget, alongside renowned TV chef Bea Schulz, and many others.

The topic: „Which online, offline strategies are the right ones to win customers and retain them in the long term“ was put on the agenda on the very first day of the China Luxury Summit 2019 is no coincidence, but remains an existential question for the industry protagonists. That’s why the auditorium at the Swissotel Grand Shanghai eagerly followed the exchange in the expert panel moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On stage, seated alongside Rupert Wild CEO of WHITE Communications were Francois Nakkachdji, Partner, RESERVOIR WATCHES; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE also rounded out its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit – a place to be for the elite of the luxury industry.

Hackett invited – and all those who have rank and name in the media fashion scene came to admire the AW19 collections of the British label in the Munich Hackett showroom. The expression of distinguished restraint reflected in the Mayfair, Modern Heritage and New Country collections was appealing. GQ, Robb Report, SZ or even Icon are only an excerpt from the guest list of the press night, which was organized by WHITE Communications. But also the hip stylists, influencers and the famous actor John Friedmann did not miss the event.

World WHITE exclusive. There is always something special about WHITE invitations. On the occasion of the 40th anniversary of the German edition, WHITE arranged an exclusive tour of the Villa Stuck for the invited guests. On the occasion of the sensational birthday exhibition, „Vogue“ culture editor Bernd Skupin guided the guests through the exhibition, which is much more than the history of a successful fashion magazine.

Meeting point of the beauty scene. The luxury cosmetics and perfume brand Eisenberg captivates with passion, timelessness and quality, which for this builds on a combination of the latest technology and the very best raw materials. But Eisenberg does not only mean the highest level of quality, but also emotion. Stakeholders from the press and influencer scene were able to see this for themselves at a kick-off event. At the luxury Mandarin Oriental Hotel in Munich and the Clouds Restaurant in the Tanzenden Türme in Hamburg, beauty expert Patrizia Mazzitelli from Eisenberg provided insights into the Eisenberg product world. In attendance were all the well-known lifestyle titles such as „Glamour, „Bunte,“ „Madame,“ „Harpers Bazar“ or „Men’s Health,“ as well as the influencer stars Anna Christina Schwarz, Catharina Maranc, Anunanna or Mr. Gentleguy.

During the Zurich Film Festival in October, Tommy Hilfiger was omnipresent. He was spotted not only at the event, but also around town. Behind it was not only cinematic passion of the fashion designer, but a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The likeness of the Formula 1 world champion adorned the streetcar in the Swiss banking city – visible to 3.5 million passers-by. Lewis Hamilton ensured that there were visual treats during the Zurich Film Festival, and not just in the films shown.

PopSockets is conquering the market. The gadget, which makes everyday use of smartphones and tablets easier, is finding increasing popularity around the world. Now the US-American PopSockets inventor David Barnett wants to tell his personal success story live during a city tour through Europe. This will take the business founder to London on June 26, Berlin on June 27 and Paris on June 28. Influencers, bloggers, press and Popsockets partners from the respective countries are invited. The whole thing will be rounded off with a DJ, party, expo and selfie worlds. Therefore we organized three launchparties for the European launch of PopSockets in Paris, Berlin and London. We invited a mix of important press, Influencers and VIP´s. The guests had a great time exploring different instagramable settings such as logo wall, PopSockets lounge, confetti areas, London phone booths etc. As goodie each guest could create their own PopSocket. We also organized the famous model and Valentina Belleza. total guests: 500.

It was a Christmas spectacular sight at an important cultural monument of the Bavarian metropolis. The oversized billboard „Christmas made by Tiffany“ not only inspired gift-seekers, but also decoratively covered the construction site at the Munich Residenz. The motif: small robots that lovingly produce jewelry in a futuristic working world and thus conjure up light in our everyday lives.

British luxury brand Hackett London is pleased to announce its partnership with Henley Royal Regatta as the „Official Apparel Partner“ for the 2018 sporting event. The Henley Royal Regatta is one of the most important and prestigious rowing events in the world, held annually in Henley-on-Thames since its inception in 1839 and this year from July 4-8, 2018.

After the announcement of Tommy Hilfiger’s cooperation with Mercedes-AMG Petronas Motorsports, there is now again great news to report from the house of Hilfiger: c Parallel to the women’s campaign with supermodel Gigi Hadid, the men’s campaign with Lewis Hamilton is now running. „I’ve always admired Lewis‘ staying power at the races – as well as his distinctive style off the track, which speaks to a new generation,“ said Tommy Hilfiger. „His career is built on passion, will and hard work – values with which I also founded my brand. We have a close connection to Formula 1 – as we do to the world of motorsport in general.“ Lewis Hamilton also commented on the cooperation with Hilfiger: „Like Tommy Hilfiger, I believe in the power of fashion and innovation to create individuality and break conventions,“ he said. „Tommy’s designs inspire me to wear confident outfits off the track; they express my creativity and style with confidence.“ The campaign was directed by Mikael Jansson at the famous “ Tricky Triangle“ at Pocono Raceway in Pennsylvania.

A night to remember“ was the motto of the Elite Awards 2018 in Munich. The Oscar Gala for students took place on 15.05.2018 at the GOP Varieté Theater. There were The Campus M21 semester bests were chosen in the following categories: The best practical projects and final theses, the best semester projects and charity projects. The event was organized by the fourth semester Sports, Event and Media Management students. As a long-standing partner of Campus M21, WHITE Communications supported this unforgettable evening as a sponsor.

Luxury Disruption – The industry’s innovators are changing the narrative“ – this was the thesis of the „Business of Luxury Summit“, to which the Financial Times, with the support of WHITE Communications, invited guests to Venice from May 20 to 22. In which direction is the industry developing? How revolutionary will this change be? How are traditional houses keeping pace, and what can they do to stay ahead of industry innovators and remain competitive in the marketplace? It was the big questions about the opportunities and risks of disruptive change that occupied the participants. These included: What do Millennial luxury consumers actually want? How will their buying behavior be shaped by digitization? And how are they changing the face of retail and the market and media landscape? To this end, the FT Business Luxury Summit, directed by FT editor Lionel Barber, and fashion editor Jo Ellison, brings together leading decision-makers in the industry. Innovators and financiers debate at a high level about the latest developments/changes in luxury and what can be expected in the near future. And always with a view to the future and in the direction of constructive, groundbreaking solutions. For this very reason, it is always a special pleasure for us to be a partner of the Financial Times! Video rights: Financial Times https://live.ft.com/Events/2018/FT-Business-of-Luxury-Summit.

Impressions and experiences WHITE Communications was able to gather during the Salons International de la Haute Horlogerie (SIHH 2018).

WHITE promotes the current campaign „OurFamily #MyCalvins“ of the US label Calvin Klein. As an oversized animated screen, the Klubhaus St. Pauli Hamburg is used as a 500 m² media wall. Through the campaign at the exclusive location 5 million reach is achieved. „Whether you’re related or have dreams in common, family is what you make it. A patchwork of individuals, united and unbreakable. This is our family „, is the message about the current campaign on the website. The focus is on prominent families such as those of Solange Knowles and A$AP Mob. Willy Vanderperre was hired for the current shoot. He puts Kris Jenner’s clan in all its glory in the right light. Like everyone else, the Sisters garments that resemble the iconic underwear of the 90s. These are bras, tanks and boy shorts, all with CK’s black or white logo, as well as denim pieces from 205W39NYC. „We’re definitely a modern family,“ Kourtney Kardashian tells Vogue. In mid-February, Calvin Klein released the fourth installment of its ad campaign, titled „Our Family #MyCalvins.

Michalsky’s StyleNite returns to the Tempodrom as the grand finale of Berlin Fashion Week 2018. 1,500 invited guests were part of the breathtaking, innovative staging of the ATELIER MICHALSKY collection. Under the motto „Dream Again“, the unique location provided the perfect setting for the inspiring show. “ Dream Again is a call to see the positive side of our lives. A call for people to focus on the possibilities again and not to focus on the problems,“ says Michael Michalsky.

Luxury never gets boring! Especially not when the first guard of the publications Bilanz, Blau, Die Dame, ICON and Welt are sitting at the Luxury Conference in Munich. And you probably noticed it right away – all titles of the Axel Springer publishing group. Watches and jewelry in particular are a barometer for the economy of the noble, and were therefore also thematically the focus of the event. As if that were not enough, provocative theses in the lecture by Bain & Company expert Serge Hoffmann ensured lively discussions, and influencers shared their perspectives with the expert auditorium. WHITE Communications promoted the dialog and supported the come-together in the form of a partnership.

As every year, our traditional WHITE FASHION LUNCH takes place at Borchardts in Berlin. We have interesting conversations in a relaxed atmosphere with our customers, partners and friends and relax during the hustle and bustle between the fashion shows.

Hackett’s long-term relationship with Aston Martin, one of the UK’s most prestigious automotive companies, reaches new heights for the Fall/Winter 2016 season. To coincide with the release of Aston Martin’s highly anticipated DB11, Hackett launched a special exclusive collection called Aston Martin by Hackett. This 14-piece luxury collection includes outerwear, knitwear, shirts, pants and accessories. It reflects the quintessential British brand values of both Hackett London and Aston Martin, making it innovative, luxurious and the epitome of style. Key guests dressed in Hackett included Jeremy Hackett, Arnold Oceng, Craig McGinlay, Bill Milner, Jack Savoretti, Robert Konjic, Jim Chapman and Paul Sculfor. Beefeater and NYE Timber provided delicious drinks and cocktails.

On September 09, Tommy Hilfiger presented its new fall 2016 collection in New York City. The event took place at the South Street Seaport, the „Tommy Pier“, and held rides and shooting galleries for guests, inspired by Hilfiger’s belief in creating fun and inspiring experiences that combine fashion and entertainment. The show was also the global launch of the TommyxGigi special collection, designed in collaboration with international supermodel Gigi Hadid, who opened the show. The TommyxGigi collection celebrates the relaxed and aesthetic Hadid style of the West Coast combined with the heritage and special Hilfiger something of the East Coast. The #TOMMYNOW runway was an interactive experience and gave guests the opportunity to purchase their favorite looks immediately, as all pieces were available via e-commerce and retail as they were presented on the runway. „See Now. Have Now.“ The online campaign for the TommyxGigi collection was released on September 10 in Germany, Austria and Switzerland.

In the immediate vicinity of Königsallee, across which 11,000 passers-by stroll every hour, the campaign for the American fashion label conceived and implemented by WHITE set new standards. Around 970 square meters of advertising space on the Kö bridge, that alone was record-breaking, the two larger-than-life testimonials Justin Bieber and Kendall Jenner ensured a social media buzz of the extra class.

VISIONS AND DREAMS IN SEOUL -CONDÉ-NAST LUXURY CONFERENCE. WHITE’s Alexander Laible accompanied Rupert Wild to Condé Nast’s Luxury Conference in the South Korean capital. A report on the lasting impressions he came away with. IT’S APRIL 19, and a pleasant spring evening in Seoul. As the sun slowly sets over the Korean megacity, things are just getting underway in the garden of the Shilla Hotel – a spectacular setting for the occasion on a wooded hillside. Black-clad waiters are serving ice-cold drinks and caviar canapés, fairy lights are twinkling in the trees and the guests at the 2016 Condé Nast International Luxury Conference are gathering for the first get-together of the event in cocktail attire. Balmain’s head designer Olivier Rousteing is sipping a gin and tonic. Diesel’s artistic director Nicola Formichetti is saying hello to Jonathan Newhouse, CEO of Condé Nast.

Headphones are not just for listening. Caribbean superstar Rihanna also enjoys wearing them as a golden jewel-encrusted crown. This has caused a sensation. The $9000 accessory, a joint project between FRENDS and DOLCE & GABBANA, sold out just hours after Rihanna tweeted.

For the presentation of the new women’s fragrance EMOZIONE by Salvatore Ferragamo on February 5, 2015 in Munich, Munich’s high society, many VIPs and the CEO of Salvatore Ferragamo Perfume, Luciano Bertinelli, came together and caused a real flash on the red carpet. An exceptionally emotional fragrance experience was then celebrated together with all the guests in the Max-Joseph-Saal of the Munich Residenz. Among the guests were Claudia Effenberg together with her daughter, model Alena Gerber, German TV presenters Katja Wunderlich, Viola Weiss, Alexandra Polzin, Michael Sporer and Alessandra Geissel. In addition, Salvatore Ferragamo was pleased to welcome former tennis player Renata Kochta, international model Papis Loveday, DJ Ron Magnus Flieger as well as Giulia Siegel, Peyman Amin and Doreen Dietel as guests for this special evening. A special eye-catcher was the logo wall at the red carpet, which was decorated with gold chains was decorated. Many guests beamed at the camera in front of it and even CEO Luciano Bertinelli himself immortalized himself in front of the Golden Wall. With the new women’s fragrance Salvatore Ferragamo addresses for the first time a new, more mature target group and creates a fragrance experience full of emotion and elegance. Yesterday evening was highlighted by another fantastic highlight: Various images were projected on the walls of the Max Joseph Hall (you almost felt like you were in another world) and the official TV sport of the new women’s fragrance EMOZIONE also shone there.

„Dinner is served!“ That was the motto of the Berlin Fashion Week Lounge. At THE event of the beginning of the year for the international fashion industry from January 19 to 22, WHITE invited press, bloggers and stylists to Soho House Berlin on behalf of Fossil Group. In a relaxed and pleasant atmosphere, the Fossil Group portfolio was presented to 75 guests. With drinks and delicious delicacies, the guests were able to delve into the product worlds of brands such as Emporio Armani, Karl Lagerfeld, Michael Kors and Fossil.

WHITE organized an exclusive blogger event at the Kunsthalle in Bonn as part of the Karl Lagerfeld exhibition MODEMETHODE.

TOMMY HILFIGER presents a terrific new season with the „Hilfigers“ and a very special wedding. The global advertising campaign „I DO HILFIGER“ is currently being promoted multimedia in print in the most relevant fashion magazines, both online and out-of- home. In Berlin, Düsseldorf and Vienna, the campaign showed the bride, groom and wedding guests in a relaxed party atmosphere, wearing the new Hilfiger sports collection and on large megaposters at high-traffic locations near the stores. In Munich and Hamburg, the out-of-home campaign was strikingly presented on more than 500 city light posters, showing how love is rocked – in true Hilfiger style.

Hello Rafael Nadal! The tennis player, currently ranked number 8 in the world, also made headlines off the tennis court when he ditched all but his TOMMY HILFIGER underwear. On August 25, the new international brand ambassador for the Underwear and Tailored collection joined celebrities and models in an impressive TOMMY-style tennis showdown to celebrate the launch of the new global marketing campaign at Bryant Park in New York. Nadal started the match in a smart suit, but quickly removed his pocket square, tie and shirt during the match and played in his final look of the new campaign. For this special occasion, WHITE planned a cross-media campaign in Germany, Austria and Switzerland with billboards and CLP networks in metropolitan areas, accompanied by an online campaign and print advertising. Let the games begin!

It is probably quite unique that a luxury product has not even been changed or adapted to changing tastes in 38 years. But now it has happened: The famous sunglasses from 1978 have been reinterpreted – in tiny details – for the first time. P’8478 has become P’8678. Sold over nine million times, they remain a unique style icon. Hardly any other glasses have hit the nerve of the time like this. They are recognized all over the world – even without glasses.

The two British design icons are working together for the second time. The fashion brand Paul Smith and the renowned shoemaker John Lobb have now created three styles together as part of a special edition. The classic shoes Westbourne, Willoughby and Lucca, for example, are available entirely in Paul Smith style but in four exciting colors. They combine the quality of John Lobb shoes with the humor of Paul Smith. The models are available both online and in renowned fashion houses in Germany.

It’s official – the expressive men’s fragrance WILD by DSQUARED2 has won the prestigious GQ Care Award in the Audience Award category, making it the most popular men’s fragrance chosen by 40,000 GQ.de readers. The style magazine for men GQ honored the best men’s products at an exclusive dinner at „The Grand“ restaurant in Berlin. WILD is an evolution of DSQUARED2’s fragrance journey, inspired by and created from the elements of nature. Following in the footsteps of the debut fragrance He Wood and its successor Potion, Wild opens a new fragrance chapter for DSQUARED2 that explores the desires of men and their connection to nature and the city life around them. This mysterious and desirable concept is also found at the heart of DSQUARED’s DNA: a man’s freedom to express his sensuality and deepest desires.

Rejuvenation at the speed of light is promised by the French cosmetics brand, which specializes in highly effective anti-aging solutions. At a press lunch organized by WHITE in the light-flooded Munich Bavaria, the timing proved not to be so exaggerated. The invited media people, mostly ladies, fell for the new Filorga Skin Absolute Day cream at record speed.

PENTAX comes up with a new camera and we work with SAUTER on cinema ads all over Germany to promote it.

Munich Airport honors us with the job of creating its website.

We advise Burda on the market positioning for ELLE magazine.

MIZUNO, our first client from Japan, launches a new product: golf clubs.

BULGARI is a very important milestone. Our entry into the luxury sector.

Another milestone with eternal value: working with LUXOTTICA.

WHITE goes into the new millennium with BULGARI Jewelry.

We get to work with PRADA to consult for their media campaign. This is the result.

BURBERRY wants to launch a new perfume and cosmetics too. We were asked to run a media campaign.

Powerful campaign for VERSACE eyewear. WHITE grows its expertise in glasses.

BULGARI’s perfume division definitely has a nose for a good campaign and asks us to help with the launch of its men’s fragrance Aqua pour homme.

In the long run with MIZUNO. The brand leads the field when it comes to sports footwear and running shoes. We join them in the fast lane, keep pace and are still going strong!

Our PR department gives needy stars a helping hand with RAYBAN sunglasses – a strategy known as “celebrity seeding”.

We rented out the Presidential Suite at the Mandarin Oriental for DIOR. We are trusted with PR for their luxury watches and one is named after Marlene Dietrich.

Always worth a trip, especially when TOMMY HILFIGER calls. We set off with some great consulting and campaign ideas up our sleeve – and are entrusted with the German-speaking market.

LAGERFELD signs WHITE, giving us a tailwind for our international business which means media planning in 11 countries.

A strong year. Europe-wide launch with shirt manufacturer ARROW, PR and Media. All blogging. We blog with Luisa Via Roma, Italian online platform for luxury labels and support the organization of Firenze4Ever, the biggest blogger event in the world. Additionally WHITE gets a new office in Rosenheimer Straße.

FISCHER SPORTS is the global market leader for Nordic skiing and WHITE helps to launch their premium C-Line.

The new launch from FERRAGAMO is the fragrance of the season. WHITE partners with Salvatore Ferragamo for their new perfume launch.

LACOSTE now makes eyewear too. And to make sure it gets seen, they ask WHITE to do the media campaign – because they trust our vision.

International campaign for RIMOWA, meticulously planned and organized by WHITE.

“O, the eye’s light is a noble gift of heaven,” wrote Friedrich Schiller. And with RODENSTOCK, we’re moving into the next dimension of divine eyewear.

CALVIN KLEIN campaigns are known for attracting some of the hottest names in the music and fashion industry. This spring, the American brand announced that Justin Bieber would be the new face of CALVIN KLEIN Underwear and Jeans. In raunchy black and white photos, he posed for the spring 2015 campaign with model Lara Stone. The authentic look of the ad campaign was presented with eye-catching megaposters in Munich and Düsseldorf. Both megaposters were placed in city centers, exactly where customers pursue their shopping pleasures and spend their leisure time.

Founded in 1976 by Margaretha Ley and her husband Wolfgang, Escada quickly became known for its high-quality fabrics and colorful designs, making a name for itself in the world of upscale evening and business wear for women. Today, Escada is known for its elegant designs and attention to detail, with its clothing and accessories sold in boutiques around the world and its fragrances, eyewear, and jewelry.

Eisenberg Paris is dedicated to offering top-notch, opulent skincare products that are customized to meet the requirements of each unique client. The company is renowned for its distinctive Multi-Tasking line of skincare products, which integrates various skincare advantages into a single item.

Focusing on individual taste and empowerment, Silhouette provides aesthetically pleasing eyewear while offering a variety of customization options to support clients in expressing their unique sense of style. The Austrian-based brand excels in craftsmanship and is known for its ultra-lightweight frames that present a modern yet comfortable product that you want to wear every day.

Known for its luxury cars, SUVs, and high-performance automobiles, British automotive manufacturer Bentley just knows how to create top-performing cars that offer the owner a unique high-end experience beyond driving.

To be above and beyond the latest fashion trends, look no further than Steve Madden. This brand goes beyond trending styles to make sure their collections are ahead of the curve. Steve Madden’s commitment to quality and affordability has made it a go-to choice for fashion-conscious consumers and together with a wide range of products and a strong brand story, Steve Madden continues to be a top player in the fashion industry.

Quality and style are two attributes deeply interwoven into the DNA of U.K based fashion brand Pepe Jeans. Through their trendy yet cozy high-quality garments, Pepe Jeans was able to gain popularity among consumers looking for a distinctive and fashionable brand.

Where Authentic Italian Delights Meet Memorable Dining: Indulge in the tantalizing world of Big Squadra, a renowned restaurant brand that combines the artistry of Italian cuisine with a stylish and modern ambiance. Dedicated to delivering an exceptional dining experience, Big Squadra excels in crafting delicious dishes that showcase the true essence of Italy.